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Influence Style Indicator

Understand Your Influence Style. Become A More Effective Leader.

Today’s workplace requires effective leaders to work across multiple boundaries where differences such as culture, gender, age, geography and hierarchy can all present unique challenges.

Are you adapting your influence style to your target audience?

Are your vision and passion being received by others as you intended?

What steps can I take to be a more effective leader?

Influence Style Indicator® is an assessment instrument designed to understand an individual’s preferred style as they influence others. After engaging with this powerful assessment tool leaders will:

  • Learn about five unique influencing styles
  • Examine what their chosen influence style looks like to others
  • Understand when their personal style is best used and what the potential pitfalls may be
  • Determine best opportunities to flex their style to address a variety of situations
  • Improve the ability to connect with others using a variety of influencing styles
  • Investigate how timing and discretion are important considerations in influencing
  • Reach an understanding of how influencing styles can impact organizational decision making
  • Be able to identify others’ preferred style

What’s new for 2017?

We’re listening!!!

DLI has released an anticipated update for Influence Style Indicator® based on feedback from our key users. Updated features include:

  • Easier than ever to administer and facilitate
  • New class-leading normative data
    • Age differences
    • Gender differences
    • Nationality differences
  • Easily correlate data to other powerful assessments including:
    • Myers Briggs
    • Change Style Indicator

How Influence Style Indicator® works

The Assessment Tool

The self-rating assessment tool uses 40 items to establish a raw score on five influence styles. Scores for each influence style fall on a scale from 1 – 16. The instrument addresses one’s dominant, preferred, secondary and underutilized styles. The online assessment provides individuals with a personalized feedback report based on their unique influencing preferences. This personalized report addresses individual strengths and challenges, explains how to address underutilized styles and provides tips for using influencing effectively. Two primary orientations are defined:Advocating and Uniting. Five dominant styles are considered:Rationalizing, Asserting, Negotiating, Inspiring and Bridging.

The two orientations

Advocating: Individuals put forward ideas and offer logical, rational reasons to convince others of their point of view. Individuals insist that their ideas are heard and considered even when others disagree.
Uniting: Individuals advocate for their position by encouraging others with a sense of shared mission and exciting possibilities. Individuals attempt to influence outcomes by connecting with others through listening, understanding and building coalitions

The Five Styles

Rationalizing: Using logic and reasoning to present your ideas
Asserting: Stating preferences clearly and applying pressure
Negotiating: Compromising and making concessions to find common ground
Inspiring: Influencing others through shared purposes and broader possibilities
Bridging: Engaging and connecting with others

Did you know our products are designed with integration in mind? Leverage the impact of your training session by coupling Influence Style Indicator® with one of our best-in-class business simulations and our 360 Leadership Assessment. This approach provides facilitators and trainers a profound classroom experience that is greater than the sum of its parts.


At DLI we want to help trainers and facilitators maximize value and harness the full impact of Influence Style Indicator with their clients. Prior to purchase first time users will need to participate in our certification program. Our blended learning certification process can be completed quickly and remotely.


cert-graphic-reverseDLI has the most user friendly certification process in the industry and provides facilitators and trainers with a powerful suite of tools to enhance classroom results including:

  • Access to Exclusive Normative Reporting
  • Downloadable Facilitator Guide
  • Downloadable PowerPoint slides
  • Online Training Modules
  • 1½ hour of Master Training Coaching
  • Access to DLI’s Powerful Online Assessment Center

Once you’ve purchased a certification for a particular product, we’ll follow-up with you to start the certification process.

Purchase Certification

Call us directly at 336.272.9530 or email us at and mention certification to speak one-on-one with a member of our staff about the benefits of our certification process.